
Healing in Partnership, Performance Redefined
Physiotherapy & Sports Massage in Norwich
At Joint Initiative Physiotherapy, we provide dedicated care in Norwich to help you recover, move better, and perform at your best. We work side-by-side with you to deliver holistic and personalised rehabilitation.
Personal Connection, Expert Care
Your recovery requires an expert and tailored model of care rather than a generic approach to symptoms. We combine our clinical expertise with a personalised understanding of your health to provide individualised care. We specialise in advanced rehabilitation for chronic pain, musculoskeletal and sports injuries.
We aim to truly understand and connect with you and your rehabilitation needs. We combine hands-on care, education, and personalised recovery plans to support you, ensuring you feel confident in your movement and lifestyle.
Our Story
Appointments available
5 days a week

Located in Norwich City Centre
Joint Initiative is located at The Union Building, 51-59 Rose Lane, Norwich, NR1 1BY, with lift access and free parking facilities.
Address
The Union Building51-59 Rose Lane
Norwich, NR1 1BY
Opening Hours
- Monday, Wednesday and Friday: 9:00 AM - 5:00 PM
- Tuesday and Thursday: 11:00 AM - 7:00 PM
How We Help You Recover
We offer expert physiotherapy and sports massage services tailored to your individual needs, helping you achieve your health and performance goals.
Initial physiotherapy assessment £90 for 60 minutes. Sports massage from £50. See all prices and book online.
Book Your AppointmentWhat Our Clients Say
“This was my first ever sports massage so I was not quite sure what to expect. Matt was very welcoming and friendly from the start. He explained what he was going to do and how it will help improve muscle recovery, which I found helpful. He covers a variety of different treatments, which is also ideal and lots of knowledge. I would highly recommend Matt, and I have already recommended him to a friend.”
“I am a marathon runner that has run a lot of marathons over the years and have seen a lot of physios over the years all over the place from London to Norwich. I can honestly say Matt is very professional and certainly knows his stuff, with top class equipment.”
“I first visited Matt for a sore shoulder and neck from horse riding and had a sports massage which was amazing. Matt listened to my concerns and was very professional. I have now started physio and after 2 sessions already feeling much better. I would recommend Matt for anyone dealing with pain.”
“By all definitions, Matt is a real pro. He runs his practice with positivity, expertise, and attention to detail. In just the assessment session, he helped to pinpoint my issue and mapped out a plan for rehabilitation.”
“Matt has been a wonderful physio. He has given helpful and detailed exercises and therapy for my shoulder and neck pain. Most importantly, he is a practitioner that truly listens to the problem at hand and offers genuine care.”
Registrations & Memberships
All physiotherapists at Joint Initiative Physiotherapy are HCPC registered and CSP members, and we are registered with the ICO as a data controller.




Ready to Start Your Recovery With Us?
Book your appointment today and take the first step towards moving better, feeling stronger, and performing at your best.
Book Your Appointment
