Healing in Partnership, Performance Redefined
At Joint Initiative Physiotherapy, we build a partnership between physiotherapist and client to deliver holistic and personalised rehabilitation. Our approach focuses on hands-on treatment, exercise, education, and empowerment to support long-term recovery and performance.
At Joint Initiative Physiotherapy, our mission is to provide high-quality physiotherapy that is accessible to everyone and at a fair price. We specialise in helping people recover from musculoskeletal and sports-related injuries, while also supporting those who want to enhance their physical performance and prevent injury.
We don’t just focus on recovery- we empower our clients with the tools they need to take charge of their health. Through hands-on treatment, education, and personalised exercise programs, we aim to support every client on their journey back to movement, performance, and confidence.
About Us
Our Location
Our clinic is located at 77 Newmarket Road, Norwich, NR2 2HW, with convenient access and nearby parking.
Our Services
Physiotherapy
Physiotherapy helps you recover from injury, reduce pain, and move better through tailored treatment plans. Using hands-on techniques, personalised exercises, and expert advice, we help you build strength, restore function, and get back to performing at your best in sport, work, and everyday life.
Acupuncture & Dry Needling
Acupuncture and dry needling use fine needles to release tight muscles, reduce pain, and promote natural healing. These techniques help relieve tension, improve circulation, and speed up recovery from issues like muscle knots, sports injuries, headaches, and chronic pain, making them an excellent addition to physiotherapy.
Sport Massage
Sports massage helps relieve muscle tension, reduce soreness, speed up recovery, and improve how your body feels and performs. It’s ideal for athletes and anyone experiencing tightness or fatigue, using targeted techniques to boost circulation, release deep tension, and keep you moving comfortably.
Sport & Kinesio Taping
Sports and kinesio taping support injured or overworked muscles and joints while allowing full movement. Each application is tailored to reduce pain, improve stability, aid recovery. This will help you perform confidently, prevent strain, and stay active.
Cupping Therapy
Cupping therapy uses gentle suction to release tight muscles, improve circulation, and ease deep tension. It’s a great option for relieving stubborn stiffness, supporting recovery after training, and enhancing overall mobility. Ideal as a standalone treatment or combined with physiotherapy for a deeper, longer-lasting release.
Electrotherapy
Electrotherapy uses gentle electrical stimulation to reduce pain, calm irritated tissues, and support healing. Techniques like TENS, IFT, and EMS help decrease inflammation, relax tight muscles, and improve movement. It’s a comfortable, effective option to enhance your recovery alongside hands-on treatment and exercise.
Professional Memberships & Compliance
All physiotherapists at Joint Initiative Physiotherapy are HCPC- registered and CSP members, and we are registered with the ICO as a data controller.
